Becky Sherman
Leading UX for 140+ applications at American Airlines
Global design leader who delivers results, not just design.
I partner with product and engineering leaders as an equal, making customer centricity a lever for business results, from owning a $100 million search platform at JCPenney to embedding design into the product lifecycle at Siemens.
130+
professionals led
$24.3B
platform redesigned
2
transformations
4
industries: retail, telecom, industrial software, aviation
Booking engine redesign
A redesign of American's $24.3 billion booking engine that added $111 million in incremental revenue.
Aileron design system
A reusable design system now reaching 66% of the customer-facing development community across Commercial teams.
ECS communication system
A digital communication system for the Integrated Operations Center that cut call volume by 46%.
App redesign for iOS 26
A full app redesign with Apple that exceeded revenue forecast by $2.3 million and earned featured placement in the App Store.