Becky Sherman
Leading UX for 140+ applications at American Airlines
Global design leader who delivers results, not just design.
I partner with product and engineering leaders as an equal, making customer centricity a lever for business results, from owning a $100 million search platform at JCPenney to embedding design into the product lifecycle at Siemens.
130+
professionals I lead today, up from 40 when I joined American Airlines in 2018
$111M
in annual added revenue from the redesign of American's $24.3B booking engine
140+
applications across the enterprise under my organization's care
4
industries, from retail at JCPenney and telecom at MetroPCS to industrial software at Siemens and aviation at American
Booking engine redesign
A redesign of American's $24.3 billion booking engine that added $111 million in incremental revenue.
Aileron design system
A reusable design system now reaching 66% of the customer-facing development community across Commercial teams.
Crew communication system
A digital communication system for the Integrated Operations Center that cut call volume by 46%.
App redesign for iOS 26
A full app redesign with Apple that exceeded revenue forecast by $2.3 million and earned featured placement in the App Store.